Growth Marketer

Job Title: Growth Marketer
Location: On-site in Gig Harbor, WA
Type: Full-Time, Exempt
Reports to: Director of Marketing
Compensation: $80,000 annually + medical/dental, matching 401(k), and paid vacation

About the Role

Farmgirl Flowers is on the hunt for a hands-on, data-loving, results-driven Growth Marketer to run our paid media program end-to-end. This isn’t a management role—it’s a doing role. You’ll be the one building, launching, optimizing, analyzing, and iterating on campaigns across Google, Meta, TikTok, and beyond. If you love being deep in the platforms and making real-time performance decisions, you’ll fit right in.

You’ll be based at our HQ in Gig Harbor, WA, working shoulder-to-shoulder with our small but mighty marketing team to drive traffic, boost conversions, and help turn first-time shoppers into loyal customers. You’ll test, tweak, and analyze performance daily across paid ads, email, SMS, and the website, and use what you learn to make smart, strategic decisions that move the needle.

We're a fast-paced, high-expectation, direct-to-consumer floral e-comm brand, and we’re looking for someone who thrives in that kind of environment. You’ll need to be a confident digital ads pro, comfortable juggling platforms and dashboards, and excited to experiment and iterate—not just repeat what worked last time and hope for the best.

A super important note: This is an on-site role with required presence during our busiest seasons—Valentine’s Day, Mother’s Day, Thanksgiving, and Christmas. These are all-hands-on-deck moments at Farmgirl, and we need people who are ready to roll up their sleeves and dive in alongside the rest of the team (including leadership). Blackout periods for PTO apply around these peak floral holidays, so if you're looking for a role with quiet seasons and flexibility around winter holidays—this likely isn't it. If you’re excited to be part of something fast, fun, and full of growth potential—we’d love to hear from you.

What You’ll Do

• Own Paid Media (Really Own It): You’ll lead the charge on creating, launching, and optimizing paid media campaigns across Google, Meta (Facebook/Instagram), TikTok, and more. We’re looking for someone who rolls up their sleeves and gets it done—not someone who just manages outsourced agencies or delegates to others.
• Own Lifecycle + Site Analytics, Too: You’ll own performance and customer experience across email, SMS, and the website. From click-through rates to bounce rates to onsite conversion, you’ll track what’s working (and what’s not) and work with the team to turn insights into better campaigns and a smoother customer journey.
• Chase Performance (Not Just Reports): You’ll keep a close eye on performance metrics—daily, weekly, monthly—and make smart, data-informed moves to improve ROAS, lower CPA, and grow revenue. If you like to set it and forget it, this probably isn’t your gig.
• Dig Into the Data: Tools like Google Analytics, Ads Manager, and Heap are second nature to you. You won’t just present numbers—you’ll translate them into actionable insights and strategic next steps.
• Pitch In on Creative: You’ll work with our design and content teams to help shape high-performing, brand-right ads. That might mean brainstorming new concepts, giving thoughtful feedback, or bringing ideas from other brands and putting a Farmgirl spin on them.
• Own the Budget: You’ll manage spend across platforms to make sure every ad dollar is working hard—and identify when it’s time to scale up or switch gears.
• Test, Learn, Repeat: You’ll run A/B tests on everything from messaging to visuals to targeting, and use what you learn to keep making things better.
• Stay Ahead of the Curve: You’ll keep us in the loop on what’s changing in the world of paid media—new features, algorithm shifts, platform trends—and bring smart, timely ideas to the table.
• Roll Up Your Sleeves During Peak Seasons: Valentine’s Day, Mother’s Day, Thanksgiving, and a few other big moments are all-hands-on-deck at Farmgirl. Time off is limited during these blackout periods, and this role requires you to be on-site and all-in when it counts most.

What You Bring to the Table

• Proven Experience & Positive Energy: You’ve got 3+ years of hands-on experience running digital ad campaigns for e-commerce—and a track record of making them perform. You show up with ideas, optimism, and the kind of energy that makes the team (and the results) better.
• Tech-Savvy & Always Learning: Google Ads, Meta Ads Manager, Google Analytics, Heap—you know your way around all the major platforms and tools. You’re also the person who’s always exploring what’s new and figuring out how to use it to your advantage.
• Social Media Superpowers: You get the nuances of every platform—from what performs on TikTok to how to make Meta’s algo work in your favor. You’re excited to experiment and love staying ahead of trends (and helping us get there, too).
• Data-Driven & Curious: You don’t just report the numbers—you want to know what they mean, and how to use them to do things better next time. You ask smart questions, dig deep, and bring thoughtful, actionable ideas to the table.
• Hands-On & Accountable: You like to own your work. Whether it’s launching a new campaign or testing a fresh idea, you’re not afraid to get in the weeds—and you take pride in delivering great results.
• Creative Problem-Solver: You bring a can-do attitude to everything you do. You’re scrappy, resourceful, and genuinely enjoy the challenge of figuring things out (especially when the answer isn’t obvious).
• Team Player with Great Vibes: You communicate clearly, collaborate well, and show up with a good attitude—even on the tough days. You know that kindness and positivity go a long way (and make the work more fun, too).
• Excited to Be On-Site & All-In During Peak: You’re looking for an in-person role and are energized by the idea of jumping in during our biggest seasons (Valentine’s Day, Mother’s Day, Thanksgiving). You understand the importance of our blackout dates—and you’re ready to be here when it counts.

Why You’ll Love It Here

• Your work will make a real difference—both for our customers and for the future of our company.
• We’re a small, scrappy team where every person (and every role) truly matters. You won’t be a cog in a wheel here—you’ll be a key part of making things happen.
• We’ve got big goals—and we make sure to celebrate the wins, big and small, along the way.
• We care—a lot. About quality, creativity, community, and doing things the right way (even when it’s the harder way).
• No two days are the same. If you thrive in fast-paced, figure-it-out environments, you’ll fit right in.
• And of course—flowers. But more importantly, the chance to bring joy to hundreds of thousands of people’s lives each year through something as simple (and powerful) as a bouquet.

How to Apply

If this sounds like your kind of role and you’re ready to dive in on-site with us, please send your resume and a short note about why you’re excited about this opportunity. We can’t wait to hear from you!

Our Beliefs

At Farmgirl Flowers, we strive to be a company we want to buy from, sell to, and work for. This means doing the right thing, even when it’s hard. We take stands on issues we believe in and are transparent about our values, but we don’t expect employees to ascribe to those beliefs. We simply want you to feel inspired by the work we do and the impact we make.

Benefits

Employees (and their families) are eligible for medical, dental, and vision insurance. Basic life insurance and accidental death and dismemberment coverage are also available for employees. Employees can enroll in our Flexible Spending Accounts program and the company’s 401k plan, which includes a company match. Fringe benefits are available for this role. Lastly, this role is subject to our open paid time off/sick policy and will receive ten (10) paid holidays throughout the calendar year.

The Legal Stuff

Equal Opportunity Employer: Farmgirl Flowers is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual backgrounds and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

Essential Job Functions and Accommodations: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of responsibilities, duties, or qualifications. Specific tasks and duties may vary based on business needs. Farmgirl Flowers is committed to providing reasonable accommodations to qualified individuals with disabilities in all aspects of employment, including the application process.

Fair Chance Hiring: Farmgirl Flowers will consider qualified applicants with a criminal history. You do not need to disclose your criminal history or participate in a background check until you receive a conditional job offer. After making a conditional offer and running a background check, if we are concerned about a conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

Recruitment Fraud: Beware of recruitment fraud and scams that involve fictitious job descriptions followed by false job offers. If you are applying for a job, you can confirm the legitimacy of a job posting by viewing current open roles HERE. All legitimate job postings will require an application to be made directly on our official Farmgirl Flowers Careers website. Job-related communications will only be sent from email addresses ending in @farmgirlflowers.com. Please ensure that you’re only replying to emails that end with @farmgirlflowers.com.